<aside>

Remember the more you post, the luckier you get - Odyssey

</aside>

Overview

Content cadence is about how often and regularly you share stuff online to keep people interested and coming back for more.

It's like keeping a steady beat so your audience stays engaged and you reach your goals.

QUESTIONS TO ASK TO CALCULATE CADENCE:

  1. How many ideas do I document a week

    1. ANSWER HERE

  2. How long does each video take me to write, film and edit?

    1. ANSWER HERE

  3. How fast do I want to grow?

    1. ANSWER HERE

  4. How many times a week am I currently posting?

    1. ANSWER HERE

  5. In an ideal world, how many times a week could I post to grow?

    1. ANSWER HERE

    e.g In an ideal world, I’d post 10 times per week

  6. Take your above answer & divide by 2 - that’s your lower limit

    1. `Calculate lower limit e.g I think I can post 10 times per week....

    10 * 0.5 = 5

    5 Posts minimum/week`

  7. Take the ideal content per week & multiply by .75 - that’s your target number per week

    1. `Calculate target limit e.g In an ideal world I can post 10 times per week....

    10 * 0.75 = 7.5 (Round Down if it's not a whole number)

    7 Posts /week TARGET`

  8. You should be left with 3 numbers. 50%, 75% and 100% of your max capacity.

<aside> 💡 SLOW GROWTH - 50% GOOD GROWTH - 75% FAST GROWTH - 100%

</aside>

WEEKLY THOUGHT LEADER BREAKDOWN

Here’s a typical 3:2:1 framework that we recommend to use in order to structure your weekly content with - this will allow you to have a clear scope of when to post what type of content.

3 out of 6 posts = Awareness AKA TOF Content

2 out of 6 posts = Consideration AKA MOF Content