Overview

When we consider all forms of media and are focused on providing value to our audiences, we tend to use the the structure of social media funnels.

Implementing social media funnels guides your followers from merely discovering you, to becoming your loyal fans and customers.

Funnels consist of 3 main parts:

1. Top of Funnel
2. Middle of Funnel
3. Bottom of Funnel

Brief Overview of a social funnel.

What your Content should do:

Content Creation is incredibly unique as it’s ever green, you create it once, and it keeps doing the heavy lifting forever after.

Think of your content as assets which help your brands grow and impact more people in a positive way.

At it’s core, content is actually incredibly simple and should do 3 things.

1. Get you in front of new people (TOF)

This is ‘Top of Funnel’ awareness content. It should be general and easily shareable.

The goal is to increase the pool of people who know you exist.

2. Build Trust w/ your Existing Audience (MOF)

This is ‘Middle of Funnel’ consideration content. It should be highly valuable and targeted.

The goal is to increase the pool of people who trust you enough to buy from you.

3. Convert your Audience (BOF)

This is ‘Bottom of Funnel’ conversion content. It should encourage your audience to work with you further.

The goal is to get your audience into your sales funnel.

Your Content Funnel Holy Grail

• By intergrating a content funnel into your social media journey, you’ll never be slumped for ideas, and will have a clearer structure and growth trajectory on how to grow your social media.

Examples of TOF Content

1. Quick Tips and Tricks

• Hook: "Did you know this simple trick can boost your workout results instantly?"
• Example Video: A short clip demonstrating a quick fitness tip, like the best way to do a push-up or a new stretching technique.

2. Challenges and Trends

• Hook: "Can you complete this 30-second plank challenge?"
• Example Video: A video introducing a fun fitness challenge that encourages viewers to participate and share their own attempts.

3. Behind-the-Scenes Peeks

• Hook: "Ever wonder what my morning workout routine looks like?"
• Example Video: A glimpse into your daily fitness routine, showing how you prepare and execute your workouts.

4. Engaging Questions

• Hook: "What's your favorite way to stay active during the week?"
• Example Video: A short video asking your audience a question related to fitness, encouraging them to comment and engage.

5. Surprising Facts

• Hook: "You won't believe what happens when you do this exercise every day!"
• Example Video: A video revealing a surprising fact about a common exercise or fitness habit, designed to intrigue and educate.

6. Mini Workouts

• Hook: "Try this 5-minute ab workout you can do anywhere!"
• Example Video: A quick workout routine that viewers can easily follow along with, ideal for busy individuals looking for a fast fitness solution.

7. Personal Stories

• Hook: "How I transformed my fitness journey in just 3 months."
• Example Video: A personal story about your fitness journey, sharing challenges and successes to inspire and connect with viewers.

<aside> 💡 Tips for Creating Effective Top of Funnel Videos:

• Keep it Short and Sweet: Aim for 15-60 seconds to capture attention quickly.
• Use Eye-Catching Visuals: Bright colors, dynamic movements, and clear text can grab attention.
• Include Clear Captions: Many viewers watch videos without sound, so captions can help convey your message.
• Encourage Interaction: Ask questions or prompt viewers to comment, share, or participate. </aside>

Examples of MOF Content

1. In-Depth Tutorials and How-Tos

• Hook: "Ever wondered how to create the perfect cup of coffee? Here's how!"
• Example Video: A step-by-step guide on brewing coffee, explaining different techniques and tips for achieving the best flavor.

2. Product Demonstrations

• Hook: "See why this skincare product is my go-to for glowing skin."
• Example Video: A demonstration of how to use a specific skincare product, showing before-and-after results and personal testimonials.

3. Q&A Sessions

• Hook: "Got questions about meal prepping? Ask me anything!"
• Example Video: A live or recorded Q&A session where you answer common questions about meal prepping, providing valuable insights and tips.

4. DITL Content

• Hook: "Come behind the scenes for a day in the life of a model!"
• Example Video: A behind-the-scenes look at a fashion shoot, sharing the process, styling tips, and interactions with the team.

5. Case Studies and Success Stories

• Hook: "How John lost 20 pounds with my fitness program."
• Example Video: A success story featuring a client or follower who achieved significant results using your program or advice, including their journey and transformation.

6. Deep Dives into Niche Topics

• Hook: "Why intermittent fasting could be the game-changer you need."
• Example Video: An in-depth discussion on intermittent fasting, covering its benefits, scientific backing, and practical implementation.

7. Interactive Content

• Hook: "Vote for your favorite recipe and I'll cook it live!"
• Example Video: A poll or voting session where viewers choose what recipe you will cook live, increasing engagement and anticipation.

<aside> 💡 Tips for Creating Effective Middle of Funnel Videos

• Provide Value: Focus on educating and offering practical, actionable advice.
• Build Trust: Share real experiences, testimonials, and behind-the-scenes content to foster a deeper connection with your audience.
• Encourage Interaction: Continue to engage with your audience through comments, polls, and Q&A sessions.
• Showcase Expertise: Demonstrate your knowledge and skills to establish authority in your niche. </aside>