How do I make this 10X easier for me?

Now the answer to that question is incredibly simple….book in a call with Odyssey and become a Growth Navigation Partner!

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FAQ’S

How do I create content that actually attracts clients?

Talk to your audience about their biggest problems. Address the pain points keeping them up at night and show how you can solve them. Share wins—case studies, testimonials, or lessons learned from real projects. Break down complex industry trends into actionable insights they can use today. And don’t forget to speak directly to them—your content should feel like a 1:1 conversation, not a generic post. If they feel seen and understood, they’ll reach out.

What if I don’t have time to post consistently?

You don’t need to post daily; you need to post smartly. Plan content in advance and batch-create it in one sitting. Start small: aim for 2-3 solid posts a week. Repurpose your wins—take a case study and turn it into a LinkedIn post, a quick video, and an email. Consistency doesn’t mean burning out; it means planning ahead and being strategic.

What if my content isn’t bringing in leads?

First, take a hard look at your content. Does it solve a real problem? Are you addressing specific challenges your audience faces? If not, adjust your focus. Next, check your call-to-action (CTA)—is it clear and specific? A strong CTA isn’t “Let me know if you need help”; it’s “Book a call with me here” or “Download this free guide.” And finally, make sure your audience knows what working with you looks like. Show them the value you bring, not just what you do.

How do I position myself as an expert?

Start by consistently sharing insights that are useful and specific to your audience. Case studies? Share them. A common problem you’ve solved? Break it down step-by-step. Industry trends? Add your take. Expertise is built through repetition, not one-off posts. Show up consistently with valuable content and avoid jargon—people respect clarity. When they see you know your stuff, they’ll start to trust you as an authority.

Which platforms should I focus on?

If you’re in a service-based business, LinkedIn is your home base. That’s where your decision-makers hang out. Pair it with a newsletter or blog for deeper content, and use email to nurture leads over time. Don’t try to master every platform at once—focus where your audience is active and start showing up there consistently. Once you dominate one platform, you can expand.