AIDA
Attention
- [ ] Your hook catches the attention
- Ask a question that triggers curiosity
- Point out a problem that many people have
Interest
- [ ] Your story
- Write a story (open to see story checklist)
- Give context, make it relatable
- Share your emotions
Desire
- [ ] What’s in it for them?
- Share what your solution can do for your reader.
- Share how their world/their situation will be different with your solution.
Action
- [ ] Your call-to-action
-
No-click solution
→ Actionable advice
→ Actionable hack
→ Motivation
-
Call-to-action
→ Follow you
→ Read your newsletter
→ Check out your product
→ Buy something
BAB FRAMEWORK EXAMPLES
PAS
Problem
- [ ] Your hook, pointing out the problem
- Point out a problem that you have
- Point out a problem that your audience has
Agitate
- [ ] Make the problem more important/intense
- Share the emotions associated with the problem
- Share the outcome or consequence of the problem
Solution
- [ ] Share the solution
-
No-click solution
→ Actionable advice
→ Actionable hack
→ Motivation
-
Call-to-action
→ Follow you
→ Read your newsletter
→ Check out your product
→ Buy something