Why Your Bio Is So Important

Think of your bio as a "mini sales pitch" to your readers.

• "This is who I am"
• "This is what I do"
• "And this is what you can expect to hear about from me"

Share your position

The purpose is to give context and information about who you are and what you do

• [position @ company]
• [position] | [company]
• [clever way of defining position]

Explain your business

The purpose is to give context, and boost company awareness

• [tagline of the company]
• [clear explanation of the company]
• [product of the company]

What do you deliver

Especially if you’re a freelancer — what service or product do you provide?

• [your service]
• [your product]