Generate Curiosity
- "Need ideas for…" [e.g. B2B outbound sales - growing a strong back]
- "Did you know that..." [e.g., a lot of dads make this mistake]
- "Wondering how to..." [e.g., fast track your promotion]
- "This is one of the most fierce enemies of XYZ" [talk about a problem]
- “X Mistakes…”
- “X Tips…”
- "Are you ____ and not ____? Then this post is for you"
- "Do you think that _____ is out of reach?"
- "10 significant lies you're told about the world" → Reveal the truth
- "Doing _____ is like _____. Here's why…."
- "X ways to ____"
- "15 of the most useful X for Y" → Make the value simple and clear
- "Here are the 9 secrets to [insert action e.g.] growing your wealth" → Show what's possible to do
- "7 genius marketing tactics to make you go viral:" → Educate. Use words like smart, genius, ambitious, and brilliant to show that if you apply the 7 tactics, you'll also be smart.
- "The easiest way to make $9,000 every month." → Give a cheat code
- "It’s hard to find good fitness guides online. Here's my top 5" → Curate to make people's life easier
- "I don’t have a degree, so I've had to learn on my own" → Niche down so that people can identify
- "How to write a solid blog post in one hour."/ “How to do {x} in {y time frame}” → Go bold and deliver the value, share the exact time frame
- "I was so impressed by X I thought I'd share it." → Intrigue as if you discovered something crazy